Jeronica Macey and Be'Anka Ashaolu opened the first shop in downtown San Jose on September 26, 2020. A Loring S15 Falcon in a 2,700-square-foot warehouse in South San Jose roasts for the cafes and for wholesale, and tours end with a cupping. In September 2026 the brand listed shops in San Jose, Cupertino and San Francisco.
In the Townsend Street shop, rows of pop-art portraits cover the white wall above the bench under a hot pink ceiling, with a hand-drawn mural at the back. A counter with a white marble top and teal hexagonal tile runs down one side, and a table and chairs sit on the sidewalk.